Saturday, 8 October 2016

AVATAR DEBUT 'NIGHT NEVER ENDING' MUSIC VIDEO


AVATAR have unleashed another visually stunning music video with longtime director Johan Carlén at the helm, for their next single 'Night Never Ending' take of their latest album 'Feathers & Flesh' out now via Another Century.

Check it out here: http://vevo.ly/Iaab7V

"It's is a special song, being probably the most upbeat and, dare I say, happy piece we've ever released" says frontman Johannes Eckerström. "But under the surface of the fragile message of hope and fighting spirit it is little more than a prelude to a tragedy and that is what we set out to capture when we decided to make a video for it".

"It is very close to my heart for being the one video where there is no "rocking out" going on and we get to capture a side of Avatar that is just as integral as the good, headbanging times we love sharing with our supporters all around the world. There are few things in this world as beautiful and fascinating as contrasts and this is what all ofFeathers & Flesh is all about. Hope and tragedy".

The new video drops just a few months after the band debuted 'The Eagle Has Landed' video, also directed by Carlén, the first official music video from the band's most recent LP. 

With past buzzworthy videos like 'Bloody Angel' and 'Hail The Apocalypse', AVATAR continues to raise the bar for what bands are doing visually in the current state of hard rock and metal.

The aim is set higher, further and deeper than ever before for AVATAR. Not only is this first concept album their most extensive work to date, showing the widest range of any of their albums, it also contains a story too extensive for any booklet, so they made a book. A fully illustrated 60 page, 109 verse poem hardcover book.

The band will hit the road in November & December presenting their groundbreaking album “Feathers & Flesh” on a European headline run this Autumn:

21.11. Belfast (UK) - Oh Yeah Music Centre
22.11. Dublin (IE) - Voodoo Lounge
23.11. London (UK) - O2 Academy Islington
24.11. Liverpool (UK) – Arts Club
25.11. Glasgow (UK) - O2 ABC2
27.11. Oxford (UK) - O2 Academy
28.11. Sheffield (UK) - O2 Academy
02.12. Milano (IT) - Legend Club
03.12. Lyon (FR) - Ninkasi Kao
05.12. Paris (FR) – Le Trabendo
06.12. Strasbourg (FR) - La Laiterie
07.12. Nijmegen (NL) - Doornroosjee
08.12. Ludwigsburg (DE) - Rockfabrik
09.12. Munich (DE) - Backstage Club
10.12. Berlin (DE) - Musik & Frieden
11.12. Hamburg (DE) - Logo
12.12. Bochum (DE) - Rockpalast
13.12. Copenhagen (DK) - Pumpehuset
14.12. Oslo (NO) - John Dee
15.12. Stockholm (SE) – Klubben
16.12. Göteborg (SE) - Sticky Fingers
17.12. Göteborg (SE) - Sticky Fingers

AVATAR online: