Tuesday, 13 October 2015

Bring Me The Horizon top Mercury Prize streaming shortlist

Bring Me The Horizon takes pole position as the most streamed album by a British artist as guitar music dominates the shortlist

Google Play Music collated data for British albums released between 9th September 2014 to 25th September 2015 - the same criteria as the coveted Mercury Prize

The Mercury Prize has never had a metal or hard rock winner since its inauguration in 1992

Ahead of the shortlist for this year’s Mercury Music Prize being revealed this Friday (16th October), Google Play Music has announced its very own shortlist of artists, based purely on the volume of streams each respective album has received. 

Yorkshire-based metalcore outfit Bring Me The Horizon tops the list off the back of main stage appearances at the Reading & Leeds Festivals with nearly a quarter of album streams for the artists making up the shortlist for their No. 2 UK chart release ‘That’s The Spirit’. 

Whilst they are the only metal band to be featured in Google Play Music’s shortlist, guitar music appears to be in good health as it dominates the list with Foals, The Libertines, Catfish & The Bottlemen, Mumford & Sons and Everything Everything also all in contention after contributing most-streamed albums over the past 12 months.

The music streaming service and online music locker collated data from all British albums released between 9th September 2014 and 25th September 2015 - the same release period specified by the Mercury Prize in order to qualify for potential nomination for the highly regarded accolade.

Google Play Music’s most-streamed Mercury Prize candidate shortlist:
Album title 
% of streams 

Bring Me The Horizon 
That’s The Spirit 

Jess Glynne 
I Cry When I Laugh 

What Went Down 

Years & Years 

James Bay 
Chaos & The Calm 

The Libertines 
Anthems For Doomed Youth 

Krept & Konan 
The Long Way Home

Catfish & The Bottlemen 
The Balcony 

Mumford & Sons 
Wilder Mind 

Florence & The Machine 
How Big, How Beautiful, How Blue 

Jamie xx 
In Colour 

Everything Everything 
Get To Heaven 

(percentage is of the shortlist and not of the Google Play Music catalogue as a whole)

Rory Woodbridge, EMEA Music Streaming Lead at Google Play commented: “Whilst we are not attempting to predict the outcome of the Mercury Prize nomination shortlist, streaming volumes do help us to spot which artists are experiencing a particular surge in popularity. There is a certain gravitas associated with artists who are nominated for the prize and given Bring Me The Horizon’s meteoric rise to fame over the past couple of years, expect to see them headline a major UK festival soon.”

The Mercury Prize 2015 shortlist will be announced on Friday 16th October, with the overall winner being announced on 20th November.

You can stream Google Play Music’s ‘British Albums of the Year 2015’ playlist here: https://play.google.com/music/listen?u=1#/wst/situations/Lpivuchu62s6goe2t7qat6rr3vm